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Seeing the Big Picture
Seeing the Big Picture: SWOT Analysis and Customer Journey Mapping We’ve discussed strategy, understanding your customers, and finding your competitive edge. Now, it’s time to integrate it all with two powerful tools: SWOT Analysis and Customer Journey Mapping. These tools will help you gain a clear understanding of your restaurant’s current position, identify areas for…
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The Empty Tables Blues
The Empty Tables Blues: Why Your Restaurant Needs a Strategic Marketing Plan The music has changed. You’ve always relished the bustling atmosphere of your restaurant, the symphony of laughter, chatter, and clinking glasses that signified your success. But now, the tune has changed. The once vibrant tables are now a little too empty, your reservations…