Free AI-Marketing Snapshot
For tradies on the Northern Beaches
Guides, live data and free tools — everything we publish for trades on the peninsula.
Free. Nothing to install. Two pages in your inbox today.
Everything below is built for one market: trades on the Northern Beaches. Not “local business”. Not “service industry”. Tradies, from Manly to Palm Beach, who quote jobs, chase invoices and wonder why the bloke down the road with worse work seems flat out. Some of it is data we publish every month because nobody else in Australia does. Some of it is what changed at council this fortnight and what it means for what you get asked to quote. Some of it is just the arithmetic on what your leads actually cost you.
None of it is behind an email address. Read what is useful and ignore the rest. If you would rather know where you stand before reading anything, start with the ninety-second check — around 200 licensed trade businesses service this peninsula, and when someone asks their phone, the machine names three.
Ask your phone who the best plumber around here is. Go on — it takes ten seconds.
Around 200 licensed trade businesses service this peninsula. The machine named three. If you were not one of them, that is not a small thing: second place at that table pays what second place pays anywhere. Nothing. And unlike the old Google, you cannot buy your way onto that list — there is no ad slot in an answer.
Start here
The AI Visibility Snapshot
Ninety seconds, four AI assistants, twelve questions. Find out whether ChatGPT, Claude, Perplexity or Google name your business when someone asks for a tradie around here. Free, no credit card, and the answer surprises most people.
What we track
Northern Beaches Trade Watch
A dated log of what actually changes on the peninsula — council rules, road works, approvals, planning. Every item carries its source so you can check it. Updated fortnightly.
The Trade Visibility Index
Every month we ask four AI assistants who the best plumbers, electricians and carpenters on the Northern Beaches are. We publish who gets named, the method, and the date. Nobody else in Australia does this.
We did this to ourselves first
We ran the check on our own business before we sold it to anyone. We scored zero. Here is the running log of what we changed and what happened — including the months nothing did
Worth reading
What tradies get asked to quote now
Sydney values fell 1.4% in August and 93% of capital-city suburbs went backwards. The work did not leave the street — it changed job type. Which jobs, and what that means for your quote log.
Who checks your trade licence now? Nobody
Oneflare verified licences. Airtasker retired it on 30 June and says that is the customer’s job now. If a homeowner has to check your licence herself, make it take ten seconds.
Do you look after Google Business Profiles?
How do I check if my Google Business Profile has been tampered with?
What we actually do
The Tradies Revenue X-Ray
What we actually do, and who it is for. Getting a trade business named by the machines homeowners now ask — instead of paying a directory for the same lead it sold to four other blokes.
Digital Marketing for Tradies
What we actually do, and who it is for. Getting a trade business named by the machines homeowners now ask — instead of paying a directory for the same lead it sold to four other blokes.