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Whose name came up?

If it was not yours, you now know something you did not know ten seconds ago, and nobody had to sell it to you.

If it was yours, better question. Read what it said about you. Did it get your suburbs right? Did it mention after-hours? Because half the trades I check are described from a review written in 2019.

Now, the part that actually matters. You asked one question, on one app, once. Ask it again tomorrow and you can get a different set of names. That is a coin toss, not a measurement.

The Snapshot is that same ten seconds, twelve times, written down and dated.

It is the best marketing there is. It built your book. It is still building it.

Here is what changed, and it is smaller than the industry wants you to think.

A bloke at a barbecue in Curl Curl tells his neighbour to call you. “Best trade on the Beaches”, did our whole place. The neighbour nods.

Then he goes home, and before he picks up the phone, he asks it whether you are any good.

That is still word of mouth. It just grew a verification step.

And if the machine has never heard of you, it does not say “no comment”. It names two other blokes locals recommend. The referral is gone, and the mate who sent it will never know it did not land.

The people this hits hardest are the ones who moved into the Beaches in the last two years. They have no mate to ask. They ask the phone first, not second.

Google ranked everyone. If you came tenth, you still existed. There was a page two.

Ask a machine for a [trade] and it hands back three names and stops.

There are a couple of hundred licensed [trade] businesses servicing the Northern Beaches. The machine keeps naming the same handful.

Second place at that table pays what second place pays anywhere. Nothing.

Those seats are being handed out right now, while most of the trade is still deciding whether any of this is real.

This is not an emergency. It is an opportunity with a clock on it.

Both pages of the AI Visibility Snapshot: the scorecard with a 68 out of 100 score and zero citations across twelve tests, and the fix page

Twelve boxes. Four assistants, three buying questions each. Not a percentage, not a grade. Twelve boxes and how many have your name in them.

Usually two or three businesses. Usually the same ones every month. Usually blokes you know.

Some hosting setups block AI assistants by default and nobody tells you when they switch it on. If you are locked out, nothing else matters. Straight yes or no.

Not a 40-item list. One move, and why it is ahead of the others. Bottom of page two.

You are already spending on this. The ads, the wrapped ute, the sponsorship banner at the footy club. All of it does one job: it teaches the Beaches to go and look you up.

Then they look you up. And a growing slice of them do that by asking their phone.

You are paying for that conversation. You are not necessarily in it.

Take your own average job — you know it better than I do. Say one a month goes to whoever the machine named instead.

Illustrative, using round numbers: at a $4,500 job that is $54,000 a year. On a $180,000 renovation, one leaked job pays for ninety of our paid diagnostics.

Put your own figure in. It will not be my figure.

I cannot tell you whether it is one a month or none. Nobody honestly can, and anyone who says they can is selling you something. That is the whole argument for checking instead of arguing about it.

I am going to give you this one both ways, because you have been lied to about it.

SOCi’s 2026 Local Visibility Index looked at roughly 350,000 locations in the United States. Google’s local three-pack recommended a local business 35.9% of the time. ChatGPT managed 1.2%. Perplexity 7.4%. Gemini 11%.

So no, this has not replaced Google. It is nowhere near. If somebody has told you Google is dying, they were selling you something.

Keep your Google ranking. It produces most of your work and it will keep producing most of your work.

Now read the same numbers the other way.

Nearly every seat at that second table is empty. Nobody is sitting in them yet. That will not be true in two years, and the work takes months to compound, which is the only reason the timing matters at all.

That is a United States dataset. The Australian number does not exist yet. We are working on producing it, and when we have it you will get it whether you ever spend a dollar with us or not.

26 May 2026. Twelve chances for our own name to come up. It came up in none of them.

We published it the day we got it and we have published every reading since.

DateName came upVisibility
26/05/20260 / 1268
09/06/20260 / 1268
07/07/20260 / 1268
02/08/20260 / 1268

Sixty-eight days. Four readings. Still zero.

Then on 30 July we found part of the reason. Our own web host was blocking three of the four assistants at the network level. Nine of our twelve zeros were the host. Three were us.

We did not go back and edit the old rows. We added a column noting the site could not be reached on those dates. You add context to a row. You never change what was measured.

If you come back zero, you are in good company — we did, on our own business, for sixty-eight days. Zero is also the only thing that lets you prove, in six months, that something changed.

When someone needs a sparkie at 9pm, they don’t scroll to page two any more. They ask ChatGPT and they call whoever it names.

Tell us three things a customer would type to find a business like yours — emergency plumber Northern Beaches, that sort of thing. We run them through ChatGPT, Claude, Perplexity and Google’s AI Overviews. Twelve tests. Then we check whether you get named.

You’ll also get your website scored on the fifteen signals that decide whether AI engines can read you at all.

Two pages. No jargon. The one fix that matters most, first.

In your inbox today. If it is not there by tomorrow morning, check junk, then email me.

The form asks for a mobile. That is so I can reach you if the audit falls over or the report bounces into your junk. I am not going to ring you trying to sell you something.

This is the one part of the form that takes real thought, and it is the reason the number means anything.

You pick the questions. Not us.

Three of them, phrased the way a person actually talks to a phone:

  1. Your best job. Not your most common one — your highest-margin one. “who does bathroom renovations in Freshwater”
  2. The urgent one. “emergency plumber Dee Why open now”
  3. The comparison. “best electrician Northern Beaches”

Never your own business name. “Is Mercer Plumbing any good” measures nothing — you just told it the answer.

Then we lock them. Same three, every month, forever.

If we could change the questions, we could make your score look better any month we wanted. And then it would be worth nothing to you.

Ninety seconds. The three questions are the bit worth thinking about — everything else is name, number and website.

We send you the two pages, then the odd email you can stop with one click.

  • You are a licensed trade or home-services business turning over $500K to $10M…
  • You are putting real money into marketing — hipages, Google Ads, a bloke who does your SEO — and the phone has not changed…
  • You want to see the number before anyone tries to sell you anything…
  • You would rather have one thing to fix than a 40-page report…
  • You are under $500K. The fixes cost more than they return at your size, and I would rather say that now than take your money…
  • You run your jobs out of your head and a diary. Half of what makes this work hangs off job software. Get onto ServiceM8 or Tradify, use it properly for six months, then ring me…
  • You are retiring in the next two years. The value lands in year three. I would keep your money…
  • What you want is a free half hour on the phone with someone. That is not this…

Nobody searches for a [trade] on ChatGPT.

You might be right about the volume today. I am not going to invent a number to argue with you, because I do not have Australian trade query volume for AI assistants and neither does anyone else selling you this. What I can tell you is that the seats are cheap now, the work takes months to compound either way, and none of the underlying work is fad-shaped. Straighter listings, more reviews, a website that answers the questions people actually ask. There is no version of this where you wasted the money on a fad.

I am already on page one of Google

Good. Keep it. It produces most of your work. But the local pack and the AI answer are two different rooms — SOCi has the local pack recommending a business 35.9% of the time and ChatGPT 1.2%. Plenty of businesses sitting at number one come back zero out of twelve. Your Snapshot shows you both on one screen, which is the thing almost nobody has looked at.

Can I not just do this myself with ChatGPT?

For the ten-second version, yes — and you should, right now, at the top of this page. The writing was never the hard part. What you cannot do from the kitchen table is check whether your host is blocking the crawlers, run the same three questions across four assistants without your own login history colouring the answers, or tell honestly whether ChatGPT recommends you. ChatGPT cannot tell you honestly whether ChatGPT recommends you.

My mate’s nephew does my website

Keep him. Seriously. He is the builder, I am the certifier. The fix on page two is written so he can ship it and look good doing it.

I tried an agency once. Waste of money.

What did they actually do for you? Most of what gets sent to tradies is a report on the agency’s own effort — posts made, impressions, click velocity — instead of your outcome. This is one number, measured before anything starts, on three questions that never change, published every month. If it does not move you will see that too.

I do not have time for this.

The form is ninety seconds. That is the whole ask on this page. Nothing after it needs anything from you.

Why do you want my mobile?

So I can tell you if the audit falls over, or if the report bounced. Reports land in junk more often than you would think, because the word “AI” trips spam filters, and I would rather text you than have you assume I never sent it. If I ever text you it will be about your report, and one reply stops it. I am not going to cold call you and I am not selling your number to anyone.

What does it cost?

The Snapshot is free. No card, no trial, nothing to cancel. You get your twelve answers and your two pages either way.

What comes after the Snapshot, if I want it?

Some people read their twelve and want the full picture. That is The Revenue X-Ray (link it to your X-Ray page). Thirty days, one person, and it ends in a 45-minute presentation, not a PDF you never open. Your Google listing scored out of 20, your website and reviews read properly, the three competitors you keep losing to, and the fix list in order.
It is A$670, paid up front. Go ahead with a build within 30 days of the presentation and the A$670 comes off it in full. If it does not give you at least three things you can act on, tell me within 14 days and you get the lot back. You keep everything I produced either way.
Most people who take the Snapshot never buy it, and that is fine

How long before anything moves?

First movement 60 to 90 days, compounding across months three to six. Month two usually looks like nothing happened, because it usually is. Anyone telling you thirty days is taking month one’s money to spend month two inventing excuses. Ours has not moved in sixty-eight days and it is on the site for anyone to read.

Can you guarantee I will come up?

No. Neither can anyone else, and anyone who says they can is either lying or does not understand what they are selling. What I will guarantee is the X-Ray: at least three things you can act on, or your money back. That is a guarantee about insights, not about revenue, leads or rankings — those depend on things outside my control, starting with whether you actually do the work. I am not going to blur the two.

How many of these have you done?

More than thirty, across earlier versions of the tool, and my own business every month since May. That second one is the answer that should matter to you, because it is the only one you can check yourself — published, dated, never edited, including the four months straight where it did not move. If someone tells you they have done hundreds, ask them to show you one.

Ten seconds, one question, one app. You know whether your name came up.

This does it twelve times and puts the date on it.

The full form repeats here, under the close. Same fields, same anchor target.

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